The Polish real estate market enters 2026 marked by deep transformation. Developers are moving away from traditional sales methods in favor of advanced digitalization and process optimization. Key factors shaping the new reality are the growing expectations of active seniors and a record supply of ready-to-move-in units. The industry is focusing on flexible apartment layouts, energy efficiency, and modern smart home systems, responding to the changing demographic and economic structure of the country.
The beginning of 2026 brings a significant shift in emphasis in Poland's residential construction sector. Development companies, facing a record supply of over 14,000 ready-to-move-in units, are forced to redefine their business strategies. Instead of a spectacular technological revolution, the industry is focusing on pragmatic optimization and digitalization of sales processes. According to data from the Otodom platform and research by the dompress.pl service, the property purchase process has almost entirely moved to the digital space, where customers conduct initial selection of offers before direct contact with the sales office. After the political transformation in 1989, the Polish housing market evolved from socialist-era shortages to the rapid development boom of the early 21st century, which is now evolving towards a model based on services and digital customer service. A particularly significant phenomenon is the growing importance of active seniors as a new, key demand group. Statistics indicate a deepening supply gap in the segment dedicated to elderly housing. Currently, the availability rate of places in care facilities for the 75+ population is only 5 percent, placing Poland below the European average. This trend forces investors to implement hybrid projects combining residential functions with medical and service facilities. Developers are increasingly implementing <przypis title=