Hesse promotes hiking, cycling, and audio trails for the upcoming season

With the arrival of spring, the German state of Hesse is intensively promoting active tourism. Local and national media, including "Süddeutsche Zeitung," "ZEIT ONLINE," and "DIE WELT," are publishing broad recommendations of places worth visiting. The main proposals include hiking on numerous trails, cycling tours, and sightseeing using audio guides. The latter form is gaining popularity, allowing tourists to flexibly and independently discover natural and cultural attractions. The offer is aimed both at residents of the region and tourists from other parts of Germany who may be looking for ideas for a short getaway or a longer vacation. Hiking and cycling tourism has a long tradition in Germany, dating back to youth movements at the turn of the 19th and 20th centuries. After World War II, the development of tourist infrastructure, such as trail networks and shelters, became part of recreational policy. In the 21st century, especially after the COVID-19 pandemic, there has been a noticeable increase in interest in domestic tourism and active leisure in nature. The information campaign appeared simultaneously in several major press titles on February 24, suggesting a coordinated promotional action or the use of shared agency material. The lack of detailed descriptions of specific routes in the provided article excerpts indicates that full versions contain detailed advice, landscape descriptions, and practical information. Such seasonal guides are a permanent feature of regional and national media offerings, responding to the cyclical interest of audiences in planning leisure time. This event fits into the broader trend of rebuilding and promoting domestic tourism, which has gained importance in many European countries in recent years. The success of such an initiative largely depends on the weather in the coming months, which determines the attractiveness of outdoor activities.