The mobile device market is undergoing a sharp price correction due to the upcoming Galaxy Unpacked event scheduled for February 25, 2026. Retailers and e-commerce platforms such as Amazon, Cdiscount, and Rakuten are drastically reducing prices of current flagship models. Promotions cover both the latest Samsung Galaxy S25 models and competing iPhones 14 and 15, as well as devices from brands like Xiaomi, Honor, and vivo.
Drastic Samsung discounts
Models from the Galaxy S25 and S22 Ultra series are becoming hundreds of euros cheaper ahead of the evening Unpacked event.
Attractive iPhone offers
Refurbished iPhone 14 and 15 models are reaching historically low prices, often below 300-400 euros.
Expansion of Chinese brands
Xiaomi, vivo, and Honor are challenging the leaders by offering flagships (e.g., Xiaomi 15) with discounts exceeding 50%.
The approaching launch of Samsung's new generation of devices has triggered a true avalanche of price reductions among major electronics distributors. The most interest is generated by offers for the Samsung Galaxy S25 model, whose price on the AliExpress platform has dropped to 631.75 euros, representing a significant reduction from the launch price of 999 euros. Simultaneously, platforms like Cdiscount offer this model for around 455 euros, suggesting a desire to quickly clear inventory before the S26 series enters the market. The aggressive pricing policy also affects the premium segment of other brands, including the foldable HONOR Magic V5 and the photography-focused Xiaomi 15, whose price has been reduced by more than half. In the Apple device segment, significant discounts have also been noted, especially for refurbished devices. The iPhone 15 is currently available at prices hovering around 365 euros for the 128 GB version, while factory-new models can be purchased for about 619 euros. This is a clear signal to consumers that the period preceding technology fairs and manufacturer conferences is optimal for those seeking high performance at a lower price. Market experts point out that current promotions include not only smartphones but also tablets, such as the Galaxy Tab A11+ or the budget Xiaomi Redmi Pad 2, whose price has fallen below 130 euros. For years, the release cycle of the largest consumer electronics manufacturers has been based on annual flagship model launches in the first quarter, forcing retail networks to conduct aggressive clearance sales of older models.In the Polish market, particular attention is drawn to the launch of the vivo X300 Pro, which debuted with a bundle of freebies worth nearly 1,700 zloty. Although the European version of this model has a smaller battery (5440 mAh) than the global variants, this offer is considered exceptionally competitive. However, consumers should remain vigilant when purchasing on foreign platforms like AliExpress, due to dynamically changing stock levels and possible pricing errors, which are swiftly corrected by sales scripts.