The market launch of the Samsung Galaxy S26 series has become a catalyst for unprecedented price cuts in the premium segment. While the latest flagships from the Korean giant are entering pre-sales with attractive discounts, prices of older models, such as the Galaxy S25 and iPhone 16, are dropping by up to half. Retailers on platforms like Amazon, Cdiscount, and Boulanger are competing for customers, offering smartphones, tablets, and audio accessories at their lowest prices in months.
Galaxy S26 Series Launch
Samsung's new flagship line hits the market with immediate discounts exceeding 250 euros during pre-sales.
Sharp iPhone Price Cuts
iPhone 15 and 16 models are seeing record price drops in response to competitor launches, reaching up to 50%.
Audio Warehouse Clearance
AirPods Pro and Galaxy Buds 4 Pro headphones available at new, lower prices ahead of the launch of next-generation accessories.
Xiaomi's Price Aggression
The Chinese manufacturer is lowering prices of its T series ahead of the upcoming 17 Ultra launch, squeezing margins in the premium segment.
The official market debut of the Samsung Galaxy S26 series, which occurred in the last 24 hours, has triggered a sharp reaction in the European electronics trade. Sales networks in Spain, France, and the United Kingdom immediately updated their price lists, offering not only discounts on new items but, above all, drastic price cuts on last year's models. The Galaxy S26 model in the 512 GB version is already available with a discount of up to 255 euros directly from major distributors, a rare situation for products that have been on the market for just one day. Simultaneously, older models like the Galaxy S25 Ultra or Galaxy S23 Ultra are seeing price drops exceeding 40%, making them an extremely attractive alternative for more budget-conscious consumers. Competition from Apple is not remaining passive in the face of Samsung's aggressive policy. Spectacular offers for iPhones 15 and 16 have appeared on auction platforms and large online stores. The latest iPhone 16 Pro is being offered at prices that, according to market analysts, could lead to a rapid depletion of warehouse stocks. An interesting phenomenon is also the strong discounting of accessories, including AirPods Pro and Galaxy Buds headphones, suggesting a desire to clear warehouses before the introduction of the next generations of wearables. The lifecycle of flagship smartphones has shortened in the last decade to about 12 months, forcing manufacturers to aggressively support sales of new models through pre-sale systems and immediate price reductions for models being phased out of production.The market situation indicates an attempt by Xiaomi to regain market share as it prepares for the launch of its 17 Ultra model. In anticipation of this debut, prices of current mid-range models, such as the 15T Pro, have been reduced to the level of budget devices. Consumers now find themselves at a unique point where the availability of premium technology such as OLED screens with 144 Hz refresh rates is becoming common at significantly lower price points than before. „Es uno de los móviles de gama alta más potentes que probamos en 2025 y ahora sale casi a mitad de precio” — Editor of La Razón Analysts predict that the current wave of promotions will last until the first batch of S26 model supplies is exhausted. Platforms such as e-commerce are using time-limited offer techniques to stimulate demand in the traditionally weaker post-holiday period. It is worth noting that price reductions also apply to tablets, including the most popular iPad models, indicating a global price correction across the entire consumer electronics sector.