Quentin Griffiths, a 58-year-old British entrepreneur and co-creator of the e-commerce powerhouse Asos, died tragically in the Thai resort of Pattaya. The incident occurred on February 9, 2026, when the man fell from the balcony of an apartment located on the seventeenth or eighteenth floor of a luxury condominium. While Thai police have preliminarily ruled out the involvement of third parties, the investigation into the circumstances of this event is still ongoing, drawing interest from international business media.

Tragic End in Pattaya

The co-founder of Asos fell from the balcony of an apartment building in Thailand on February 9, 2026, and died at the scene.

No Signs of Struggle

Local police, after conducting an autopsy, stated that no evidence of third-party involvement in the incident was discovered.

Diplomatic Support

The British FCDO confirmed the citizen's death and is providing consular assistance to the family of the tragically deceased entrepreneur.

British and Thai media have been circulating news of the tragic death of Quentin Griffiths, one of the pioneers of European e-commerce. Griffiths died on Monday, February 9, 2026, after a fall from a great height in the seaside city of Pattaya. The entrepreneur, aged 58, was found dead in front of the residential building where he occupied an apartment on a high floor. Various sources indicate the 17th or 18th floor as the point from which the fall occurred. Investigators from the local police informed that the conducted autopsy did not reveal signs of a struggle or direct involvement of third parties, suggesting an unfortunate accident or suicide. The company Asos was founded in 2000 and its name was originally an acronym for "AsSeenOnScreen," offering clothes similar to those worn by celebrities. Quentin Griffiths played a key role in the initial development phase of the platform, which became one of the biggest players in the global fast-fashion market.Despite the police's preliminary findings, the circumstances of Griffiths' death are described by some media as unexplained. The German portal N-tv notes that while Griffiths achieved spectacular financial success at the turn of the millennium, his name had recently appeared in the context of various legal proceedings. The British Foreign, Commonwealth & Development Office confirmed the death of its citizen in Thailand and declared full support for the deceased's family and ongoing contact with local authorities. Police officers in Pattaya were called to the scene on Monday evening, where they found the body of a man possessing a British passport. The victim's identity was officially confirmed only several days after the tragic incident. 17. piętro — height from which the entrepreneur fellQuentin Griffiths left the management of Asos a few years after the company's stock market debut, later engaging in other business projects, including the Achica platform. His contribution to the transformation of retail in the United Kingdom remains undeniable, and he himself was considered one of the architects of the success of the digital-era clothing sales. Procedures related to the repatriation of the body to his homeland are currently underway. Consular services are monitoring progress in the investigation, which is ultimately to clarify whether the fall was the result of an unfortunate confluence of circumstances. This case has caused a stir in the London investment community, reminding of the turbulent life story of one of the most recognizable leaders of the fashion industry in recent decades. Przebieg zdarzeń w Pattaya: 9 lutego 2026 — Tragiczny upadek; 9 lutego, wieczór — Interwencja policji; 20 lutego 2026 — Oficjalne potwierdzenie

Mentioned People

  • Quentin Griffiths — Co-founder of the Asos platform, who died under tragic circumstances in Thailand at the age of 58.