Halloren Producer Plans Chocolate Price Cuts Following Cocoa Cost Decline

German chocolate manufacturer Halloren has announced a price reduction for its products. The company justifies the decision with a significant drop in global cocoa prices, which occurred after a period of record increases. CEO Darren Ehlert stated that it is in consumers' interest to approach this change in the raw materials market "offensively" and turn it into a benefit for end customers. Ehlert also called on other companies in the confectionery industry to follow this step. In his opinion, retail and manufacturers should now act actively so that the drop in raw material prices translates into lower retail prices for chocolate products. Halloren, known primarily for its distinctive chocolate balls, has a strong market position in eastern Germany but also exports its products abroad. Cocoa prices on global markets have experienced extreme fluctuations in recent years. After years of stagnation, a sharp price increase occurred in 2023-2025 due to unfavorable weather conditions in West Africa, cocoa tree diseases, and rising demand. This led to a series of chocolate price hikes in stores. The current decline is likely the result of expectations for better harvests and market regulations. The company hopes that its declaration will put pressure on competitors and initiate a trend of price reductions across the entire industry, which would be an exceptional reversal after a long period of food price increases.