The online retailer Argos accidentally published and then removed a listing with the potential pre-order price for Grand Theft Auto VI. The listed amount is £69.99. The incident sparked speculation among fans of the series, although the official price has not yet been confirmed by the publisher, Take-Two Interactive.

Pre-order price leak

The British retailer Argos published a listing with a price of £69.99 for GTA 6, which was quickly removed. This is the standard price for AAA games on the new generation.

No official confirmation

The publisher, Take-Two Interactive, has not yet announced the game's official retail price. The appearance of the listing is considered premature or a mistake.

Context of market competition

The launch of GTA 6, planned for 2027, will coincide in the market with the game The Witcher 4 by CD Projekt, which analysts see as a major axis of competition in the industry.

Community reactions

The leak sparked lively discussion among players. Some consider it credible, while others suggest it was merely a placeholder.

The British online retailer Argos has become the source of speculation regarding the price of the upcoming game Grand Theft Auto VI. In recent days, the platform published and then removed a listing with a pre-order price of £69.99. While this price aligns with current market standards for AAA titles on next-generation consoles, the game's publisher, Take-Two Interactive, has not yet officially presented sales details, including the retail price.

The Grand Theft Auto series was launched in 1997 by the British company Rockstar Games. The fifth installment, GTA V, released in 2013, is one of the best-selling games in history, with over 200 million copies sold. The launch of the sixth part, officially announced in 2023, is one of the most anticipated events in the entertainment industry. Previous main installments of the series set new standards for marketing budgets and player expectations.The store listing incident was noted by industry websites, and the information quickly spread throughout the gaming community. Comments included voices deeming the price credible and appropriate, as well as skeptical ones, suggesting it might have been merely a placeholder used for website testing. Meanwhile, video game market analysts point to a broader context. The upcoming release of GTA 6, planned for 2027, will coincide with the launch of another high-budget production – the game The Witcher 4 by CD Projekt. This convergence of events creates a unique competitive situation in the market, where two iconic series will compete for players' attention and wallets.

„Premiera GTA 6 i Wiedźmin 4, czyli akcje Take-Two vs CD Projekt” (The launch of GTA 6 and The Witcher 4, i.e., Take-Two vs CD Projekt stocks) — Investor Zone Analysts expect both releases to significantly impact the stock valuations of both companies. For Take-Two Interactive, the success of GTA VI is largely already factored into its valuation, but any positive news, such as record-breaking pre-orders, could drive gains. For CD Projekt Red, however, The Witcher 4 represents a crucial test following the controversies surrounding the launch of the studio's previous game, Cyberpunk 2077. The final, official price of GTA VI remains unknown, and the publisher traditionally keeps marketing details until the last moment before release.