The largest retail platforms and store chains in Europe, including Amazon, Lidl, and Auchan, have initiated a massive clearance of warehouse inventories. Discounts reach up to 70% and cover key product categories: from Xiaomi smartphones to luxury Le Creuset cookware. Market experts indicate that such deep price cuts are an attempt to make room for new collections and a response to weakening consumer demand in the technology sector.
Aggressive Smartphone Discounts
Xiaomi and other manufacturers are reducing prices of current models ahead of market launches of new generation devices.
Clearance of Home Appliance and Kitchenware Inventories
Brands such as Tefal, Le Creuset, and Ninja are offering equipment with discounts reaching up to 60-70 percent.
Record Low Audio Electronics Prices
Products from Bose and Marshall have reached their lowest prices in history due to Amazon's warehouse clearance.
LEGO Toy Inventory Liquidation
The Auchan network has introduced massive price cuts on LEGO sets, including Star Wars series, for under 25 euros.
Analysis of current commercial offers in Western Europe indicates a coordinated trend of aggressive clearance sales in the consumer electronics and home furnishings sector. Major e-commerce platforms, such as Amazon, and brick-and-mortar networks, including Lidl and Auchan, have significantly reduced prices on products from renowned brands. Chinese tech giant Xiaomi is particularly active, drastically cutting prices on its 15-series smartphone models ahead of the upcoming launch of the new generation. Discounts also apply to cleaning robots from brands like Roborock and Xiaomi, which are becoming increasingly affordable for the average consumer. In the home products sector, exceptional deals have been noted on cast iron cookware and kitchen accessories. Iconic products from brands like Le Creuset and SEB have appeared in promotional offers, which traditionally happens rarely outside the main sales seasons. The Auchan network has decided to clear out its LEGO toy inventories, offering numerous sets for under 25 euros, attracting the attention of collectors and parents. Simultaneously, strong discounts are observed in the audio segment, where sound systems from Bose and Marshall have reached historically low price levels. Massive inventory clearance sales, known in retail as deguising, are a traditional operational tool used since the 1980s to optimize cash flow and free up space for new product lines.The clothing sector has also joined the discount trend, as seen with the Levi's brand, whose classic 501 models and shirts are offered with discounts exceeding 50%. Price aggregators indicate high price volatility and limited availability of the most sought-after products, suggesting that the current wave of promotions is short-term. Consumers are encouraged to make quick purchasing decisions, especially for home appliances like Ninja air fryers or window-cleaning robots, which are seeing record interest. „Xiaomi veut vider ses stocks : 3 smartphones à moins de 150 euros” (Xiaomi wants to clear its stock: 3 smartphones for less than 150 euros) — Xiaomi Representative
Perspektywy mediów: French media focus on the practical aspects of gas and household savings. Spanish media place greater emphasis on prestigious clothing brands at low prices.