The Spanish supermarket chain Mercadona has announced a significant price reduction on over 200 products from the basic shopping basket, including olive oil and eggs, to alleviate the effects of inflation.

Price cuts on 200 products

The Mercadona chain has reduced prices on key food items to make daily shopping easier for customers in times of inflation.

Key items on promotion

The price cuts covered products with high purchase frequency, including olive oil and eggs, which had previously risen sharply in price.

Competitiveness strategy

This move is a response to actions by competitors such as Lidl and El Corte Inglés, and is part of the 'Always Low Prices' model.

The Spanish supermarket chain Mercadona announced on March 12, 2026, a significant price reduction on over 200 products that are part of the basic shopping basket. This decision, announced by the company managed by President Juan Roig, aims to genuinely relieve household budgets for customers in the face of rising living costs. The price cuts cover a wide range of essential goods, including food items that have recorded the highest price increases on the market in recent months. This strategy is a direct response to consumers seeking savings while maintaining the previous quality of products. Juan Roig emphasized that this move is part of the company's long-term policy of adjusting margins to support society's purchasing power.

Among the discounted goods are key products for the Spanish diet, such as olive oil and eggs, which form the foundation of daily shopping. The chain decided to reduce prices in categories most affected by food inflation, which is expected to translate into tangible savings at the checkout. The price reduction process is being implemented in all of the chain's retail outlets, allowing for a unified offer for customers across the country. Mercadona is the largest supermarket chain in Spain, originating from the Valencia province, which currently has over 1,600 stores. The company has dominated the Spanish food distribution market for years, competing mainly with international giants and local discounters. In the past, the chain has already undertaken similar pricing initiatives, for example in 2023, when it lowered prices on 500 products, which was widely commented on as an attempt to curb the dynamics of food price increases in Spain.

Market analysts indicate that such a large-scale pricing action by the market leader may force similar moves from competitors, which on a macroeconomic scale could contribute to price stabilization in the retail sector. Mercadona, operating on low margins with enormous sales volume, uses its negotiating position with suppliers to offer customers more attractive terms. 200 (produktów) — number of items covered by the new wave of price cuts [{"aspekt": "Number of discounted products", "przed": "standard offer", "po": "over 200 essential products"}, {"aspekt": "Key categories", "przed": "high market prices", "po": "price cuts on olive oil and eggs"}] Structure of Mercadona stores (March 2026): Spain: 1637, Portugal: 39

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