The mobile device market is entering a phase of intense technological reshuffling. Samsung is focusing its efforts on its proprietary Exynos 2700 processor manufactured using 2nm lithography and innovative Privacy Display screens in the Galaxy S26 Ultra model. Meanwhile, Apple is surprising with the pace of work on the iPhone 18e model, which is set to be ready a year ahead of its planned launch. Consumers can currently count on record-breaking price promotions on flagship models of the current generation, reaching up to 70 percent, with some offers expiring this coming Wednesday.
Samsung's breakthrough processor
The new Exynos 2700 chip will be built using 2nm technology, which is expected to provide a performance leap for the Galaxy S27 series.
Apple accelerates its cycle
Work on the budget iPhone 18e is nearing completion a year ahead of schedule, raising concerns about the relevance of its specifications.
Screen only for the owner
Privacy Display technology in the Galaxy S26 Ultra drastically narrows viewing angles, protecting user privacy.
Aggressive flagship clearance sales
Prices for the Galaxy S26 model have dropped by 900 PLN, and in some global channels by up to 70 percent.
The mobile device market is entering a phase of intense reshuffling, where the fight for technological dominance intertwines with aggressive pricing policies for older models. Samsung is concentrating its efforts on developing its own integrated circuits, accelerating work on the Exynos 2700 processor. This unit, designed using advanced 2nm lithography, is set to become the heart of the upcoming Galaxy S27 flagship series. For years, Samsung has been competing with Qualcomm to supply processors for its top smartphones, often employing a dual strategy where different markets receive devices with different chipsets. Returning to the full performance of its own processors is crucial for the Korean giant's margins. Simultaneously, the manufacturer hasn't forgotten about supporting older devices, releasing new security updates for the Galaxy Tab S8 and Galaxy Tab S9 tablets. In the Polish market, at the Media Expert chain, record promotions have been noted for the current generation of devices, where purchasing a Galaxy S26 Ultra can yield savings of up to 3359 PLN thanks to numerous freebies. manufacturing process of the Exynos 2700 chip Apple, on the other hand, is redefining its offering in the "entry-level premium" segment. The latest tests of the iPhone 17e model indicate a significant improvement in value for money, even though the device costs half as much as the iPhone 17 Pro. Reviewers emphasize that the smartphone is solid, magnetic, and colorful, but its weaker side remains its photographic capabilities. Even though the iPhone 17e is just debuting, industry whispers are already talking about its successor. The iPhone 18e is said to be ready a year before its planned launch, which is an unusual situation for Apple's production cycle. iPhone 18e evokes mixed feelings among experts, who point to the risk of locking in the technical specifications too early. „iPhone 18e gotowy rok przed premierą. To dobra i zła wiadomość, bo z jednej strony Apple ma czas na testy, a z drugiej specyfikacja może się zestarzeć” (iPhone 18e ready a year before launch. This is both good and bad news, because on the one hand Apple has time for testing, and on the other, the specifications may become outdated) — Paweł Pilarczyk In the display technology segment, Samsung is introducing an innovative Privacy Display solution in the Galaxy S26 Ultra model. This technology, subjected to detailed analysis under a microscope, allows for limiting viewing angles so that the screen content is visible only to the user holding the phone directly in front of them. This is a response to the growing demand for privacy in public places. Simultaneously, a clearance sale of this model is ongoing in global markets – in some sales channels, the price has dropped by 70%, and in Poland, reductions of around 900 PLN have been noted, which are set to last only until Wednesday. While Samsung is betting on raw computing power and data security, Apple is focusing on cost optimization in the "e" series, trying to attract users for whom the price of the iPhone Pro was previously an insurmountable barrier. The coming months will verify whether accelerating work on the iPhone 18e will negatively impact its competitiveness at the time of its market debut.