POLLAR LOGO
===========

Every file comes in two versions: black for light backgrounds, white for
dark backgrounds. SVG is vector and scales to any size. PNG is transparent,
1024 px and 4096 px wide.


FILES
-----

  pollar-logo-horizontal   Bear and name side by side. Use this by default.
  pollar-mark              The bear alone, for when the name is already
                           next to it, such as an avatar or credit line.


CLEAR SPACE
-----------

  X is the height of the letter l in the logo, which is also the height
  of the bear from its back to its feet. Leave at least X of empty space
  on every side of the logo. The files are cropped tight to the artwork,
  so add this space yourself. In the SVG files, X is 100 units.


MINIMUM SIZE
------------

                   Screen     Print
  Horizontal       160 px     30 mm wide
  Mark              80 px     15 mm wide

  Below these sizes, the stripes of the bear run together.


DO
--

  Use the files as supplied and scale them proportionally.
  Use black on white or light backgrounds and white on black or dark
  backgrounds, with clear contrast.
  Place the logo on a calm part of a photo.


DON'T
-----

  Recolour the logo. It is only ever black or white.
  Stretch, rotate, outline or add shadows or effects.
  Change the spacing between the bear and the name, or rearrange them.
  Retype the name. The name in the logo is drawn artwork, not live text.
  Add words to the logo, such as "News" or "App".


WRITING THE NAME
----------------

  The logo spells the name in lower case: pollar. In text, write Pollar,
  with a capital P and the rest in lower case. Not "Pollar News",
  "Pollar app" or "POLLAR". The company is POLLAR P.S.A.


TYPEFACE
--------

  The name in the logo is drawn from Overused Grotesk Book by Bao Nguyen
  (RandomMaerks), licensed under the SIL Open Font License 1.1.


Questions: bartoszkasprzycki@pollar.news
