February has become a key month for consumers planning to purchase the latest Samsung electronics. Due to the ongoing Winter Olympic Games and upcoming launches of new device generations, leading distributors in Europe have drastically lowered prices for models in the Galaxy S25 series. Promotions cover both basic variants and the flagship Ultra model, with discounts reaching up to several dozen percent of the initial price at selected retailers.
Drastic Discount on Ultra Model
Samsung's most powerful smartphone, the Galaxy S25 Ultra, is available from selected retailers with a discount amounting to 37 percent of the catalog price.
Time-Limited Offers from Distributors
Networks such as Boulanger and Auchan have introduced time limits for purchasing S25+ and S25 FE models, valid until the end of February.
New Generation Effect
The upcoming launch of successors is causing clearance sales of S24 and S23 model inventories, which are offered with discounts of up to 70 percent.
Cashback Programs
Samsung's official distribution utilizes a cashback mechanism, offering a 100-euro refund for purchasing selected FE series models.
The consumer electronics market has been dominated in recent days by unprecedented price offers for the latest equipment from the Korean giant. The most attention is drawn to the offer from the Rakuten platform, where the flagship Samsung Galaxy S25 Ultra has been listed for an amount below 750 euros, representing a price reduction of nearly 37 percent. This device, equipped with a 6.9-inch Dynamic AMOLED 2X display and a Snapdragon 8 Elite processor, is considered one of the most powerful mobile tools on the market. The promotional campaign is not limited to the highest-end models. The Boulanger network, as part of its "Superstars" operation, offers the Galaxy S25+ model for a price below 900 euros, with this offer being time-limited until February 26. Simultaneously, in the Polish market, the RTV Euro AGD network has introduced a discount mechanism of "60 PLN for every 500 PLN," which, when purchasing a bundle with headphones, allows achieving a historically low price for the basic S25 model. Additionally, Samsung, as a global Olympic partner, promotes its devices through a cashback system, offering, among others, a 100-euro bonus for the Galaxy S25 FE model. Samsung has been collaborating with the International Olympic Committee since 1998, when during the Nagano Games it became the official partner in the wireless communication devices category. This strategy allows the company to run aggressive marketing campaigns aligned with the sports calendar. Parallel to the discounts on the latest series, we are observing sharp price drops for older generations. The Galaxy S24 Ultra model is losing value on Amazon, and the two-year-old flagship S23 Ultra is available with a discount reaching up to 70 percent of its launch price. Experts indicate that such deep discounts may result from inventory optimization ahead of the upcoming debut of the next phone series. However, consumers should remain cautious about offers described as "price errors," as they may lead to order cancellations by sellers. 37% — is the maximum price reduction for the Galaxy S25 Ultra Accessories have also been included in the promotional offer. The Galaxy Buds3 Pro wireless headphones, whose standard price hovers around 249 euros, can currently be purchased for 149 euros using special discount codes. The wide availability of promotions across various operators and retail sellers (from Auchan to specialized electronics stores) suggests a coordinated action aimed at increasing the brand's market share in the first quarter of the year.