During this year's technology trade show, Samsung officially unveiled the Galaxy S26 smartphone line. The new devices stand out with the Galaxy AI assistant and an innovative privacy display that protects data from the view of bystanders. Despite the enthusiasm, the manufacturer confirmed price increases forced by rising component costs, including RAM. Simultaneously, the new Galaxy Buds 4 Pro headphones were presented, emphasizing deep integration with the Google ecosystem.

Privacy-Protecting Screen

Privacy Display technology restricts viewing angles when it detects that another person is peeking at the user's smartphone screen.

Price Increase for Flagships

Samsung confirmed that more expensive RAM and materials have translated into higher starting prices for the Galaxy S26 series.

AI OS Ambitions

The manufacturer announces plans to create a new AI-based operating system using Google solutions to compete with Apple.

Advanced Video Stabilization

The S26 Ultra model received a horizontal lock function during a 360-degree rotation, replacing an external stabilizer.

The launch of the Galaxy S26 series marks a significant turning point in the strategy of the South Korean giant, which is increasingly focusing on artificial intelligence-based software. The flagship models, including the Galaxy S26 Ultra, have been equipped with innovative privacy display technology ("Privacy Display"). This solution dynamically restricts viewing angles when built-in sensors detect an unauthorized gaze directed at the screen, effectively eliminating the problem of content being peeked at by people standing nearby. Samsung also integrated a new generation of Galaxy AI, which is intended to go beyond standard assistant functions, offering proactive help in managing the user's daily tasks. The first trade show, which became the foundation of today's Mobile World Congress, took place in 1987 in Brussels under the name Pan European Digital Conference. Before moving to Barcelona in 2006, the host of the event for many years was the French city of Cannes. However, economic issues temper the technological enthusiasm. Company representatives officially confirmed that the higher price of the new models results from a drastic increase in the costs of raw materials and components, particularly RAM. Backstage, there is also talk of an ambitious goal to create a new "AI OS" in collaboration with Google, which is intended to allow Samsung to compete more effectively with Apple's iOS. An interesting technical aspect is the abandonment of magnets in the casing, which the head of the R&D department justified as optimizing the device's internal space. For photography enthusiasts, a key new feature is the Super Steady Horizontal Lock function in the Ultra model, working like a built-in gimbal and enabling a full 360-degree rotation while maintaining a horizontal frame. „We want to create a new Android OS: Samsung says it's going to beat Apple with its bold new Google-powered AI OS” — Samsung representative for TechRadar Simultaneously with the phones, the Galaxy Buds 4 and Buds 4 Pro headphones debuted. The latter are positioned as direct competition for AirPods Pro, offering improved sound quality and high user comfort. Consumers looking for deals should pay attention to pre-order offers and trade-in programs, which can significantly reduce the purchase price. Although the prices of last year's Galaxy S25 series have been adjusted, drastic discounts of nearly half the value currently apply mainly to the secondary market and refurbished units. It's worth mentioning the controversies surrounding the company Hisense, which in some regions is testing aggressive advertising formats when changing channels on its TVs, sparking a wave of criticism among users who prefer clean interfaces.

Mentioned People

  • TM Roh — Head of Samsung's mobile division, key in the development of the Galaxy AI ecosystem.