The consumer electronics market is experiencing a period of sharp price cuts, driven by inventory clearance ahead of the 2026 model launches. The biggest discounts apply to flagship smartphones like the Samsung Galaxy S25 Ultra, and advanced OLED and Mini LED TVs from brands LG, Samsung, and Hisense. Consumers can expect discounts of up to 60% off the original price, a result of aggressive competition for customers between retailers MediaMarkt, PcComponentes, and e-commerce platforms.
Historic Samsung Price Drop
The Galaxy S25 Ultra model is losing over 500 euros in value ahead of the upcoming launch of the new S26 generation.
Price War in Consumer Electronics
55-inch and 65-inch OLED TVs from LG and Samsung are reaching the lowest price levels in the history of their distribution.
Xiaomi's Expansion in Europe
The Chinese manufacturer is aggressively promoting not only cheap Redmi smartphones but also flagships with Leica optics and an electric car.
The current market situation favors consumers seeking premium technology at prices previously reserved for mid-range products. The smartphone segment attracts the most attention, where the flagship Samsung Galaxy S25 Ultra is available with a discount of up to 560 euros. This strategy is linked to the upcoming Unpacked event, where the S26 series will debut. Xiaomi is also pursuing an aggressive pricing policy, offering devices with Leica optics and new Redmi models with a massive 7000 mAh battery and 144 Hz screen refresh rates at prices unbeatable for Western rivals. In the consumer electronics (TV/audio) industry, we observe a fight for dominance in stores through record price cuts on OLED and QLED models. Stores like MediaMarkt or Allegro are offering LG OLED C5 series and Samsung Neo QLED TVs at prices hundreds of euros lower than at launch. An example of an extreme price cut is the 75-inch Xiaomi TV F Pro 2026 model, whose price dropped from 999 to 559 euros in the manufacturer's official store. This phenomenon boosts the popularity of Mini LED technology, which is becoming a cheaper and brighter alternative to organic panels. Massive electronics discounts at the turn of February and March are traditionally linked to the Mobile World Congress (MWC) trade fair in Barcelona, where manufacturers present new products, forcing distributors to quickly sell off older stock. Experts point out that the wearables market is also seeing rarely encountered deals. The OnePlus Watch 3 and AirPods Pro 3 and Bose QuietComfort headphones are being offered with additional benefits like free subscriptions to streaming platforms. An interesting development is the debut of the Xiaomi SU7 Ultra electric car on the Spanish market, shedding new light on the Chinese giant's technological expansion beyond the mobile sector. „De 999 a solo 559 euros: la tienda oficial de Xiaomi fulmina el precio de la Xiaomi TV F Pro 75 2026.” (From 999 to just 559 euros: Xiaomi's official store slashes the price of the Xiaomi TV F Pro 75 2026.) — La Razón Editorial Team 440 euro — is the price cut on the 75-inch Xiaomi TV