Sharp Decline in Electronics Prices in Europe: Record Discounts on Smartphones and TVs

The current situation in the consumer electronics market favors consumers seeking high-end technology at affordable prices. The smartphone segment is generating the most excitement, where the Samsung Galaxy S25 Ultra received a discount exceeding 500 euros even before the market debut of its successor. This phenomenon is amplified by Chinese brands, such as Xiaomi, which offer devices with Leica optics at prices well below the 1000-euro barrier. In the budget segment, new Redmi Note 14 models are redefining performance standards at a price below 160 euros, offering high-capacity batteries and high-refresh-rate screens. Simultaneously, in the AV industry, we are observing a battle for supremacy in showrooms. 55-inch OLED TVs from LG and Samsung are currently available at historically low prices, resulting from clearing warehouses for the 2026 collections. Mini LED technology, promoted by brands such as Hisense, is becoming a real and cheaper alternative to organic panels, maintaining premium-level brightness parameters while reducing purchase costs. The practice of aggressive price cuts before the launch of new generations of equipment has been a constant element of electronics manufacturers' strategy since the beginning of the 21st century, aimed at emptying distribution channels. Analysts emphasize that such deep price cuts are an expression of fierce competition between traditional retail networks and e-commerce giants. Stores such as Boulanger or Cdiscount are not only lowering device prices but are increasingly adding valuable extras, for example, free wireless headphones or subscriptions to streaming platforms. For the customer, this means an unprecedented increase in purchasing power in the technology sector, which until recently was struggling with inflationary price pressure. „Grande no siempre es mejor: la reina de las televisiones de 43 pulgadas toca el precio más bajo de su historia.” (Bigger isn't always better: the queen of 43-inch TVs hits its lowest price in history.) — La Razón Editorial Team 560 euro — is the maximum discount on the Samsung Galaxy S25 Ultra

Perspektywy mediów: Media highlight benefits for consumers and the democratization of access to premium technology thanks to Chinese brands. Experts warn about the impact of price wars on the financial health of local retailers and the dominance of Asian giants.