German non-food discounter Kodi is acquiring the competing Mäc Geiz chain. The purchase agreement has already been signed, and the transaction is set to be finalized within the coming weeks. The combined network will comprise approximately 350 stores in Germany, strengthening the buyer's market position. Both brands are to remain on the market. The transaction price has not been disclosed.

Transaction in German retail

The holding company Kodi Beteiligungs GmbH, which owns the Kodi discounter, has signed an agreement to acquire the Mäc Geiz discount store chain. The transaction is to be finalized in the coming weeks.

Merger of geographical networks

Kodi has 150 stores mainly in western German states, with a particular concentration in North Rhine-Westphalia. Mäc Geiz has about 200 sales points, concentrated in Eastern Germany. Together they will create a network of approximately 350 outlets.

Brand strategy and employment

Following the acquisition, both retail brands – Kodi and Mäc Geiz – are to continue operating. Each company employs around 1,200 staff. They primarily sell household goods and drugstore items.

No information on price

Kodi's Managing Director, Fabian Grund, did not disclose the transaction value. Information about the acquisition was initially reported by the trade journal „Lebensmittel Zeitung”.

Consolidation is occurring in the German retail sector. Kodi Beteiligungs GmbH, the owner of the Kodi discount chain, has signed an agreement to acquire the competing Mäc Geiz chain, which also specializes in selling non-food everyday items. The transaction, whose value remains undisclosed, is to be finalized within the coming weeks. The merger of the two networks has a distinct geographical dimension. Kodi, headquartered in Oberhausen, operates about 150 stores, located primarily in western parts of Germany, with a particular concentration in North Rhine-Westphalia. Mäc Geiz, on the other hand, is based in Landsberg in Saxony-Anhalt and runs about 200 outlets, the majority of which are located in eastern German states. In total, the acquisition will create a network of approximately 350 sales points, spanning the entire country. Both Kodi and Mäc Geiz describe themselves as household discounters and each employs around 1,200 staff. Upon completion of the transaction, both brands are to remain on the market, suggesting a multi-brand management strategy within one corporate group. The decision regarding the acquisition was first reported by the trade journal „Lebensmittel Zeitung” and subsequently confirmed by the companies in response to inquiries from the dpa news agency. The German discount market has been characterized by a high degree of concentration for decades, dominated by food giants such as Aldi and Lidl. Simultaneously, a niche exists for smaller, specialized chains offering cheap industrial goods, textiles, or electronics, which often compete on price with large department stores and supermarkets. Fabian Grund, Managing Director of Kodi, did not comment on the price paid. The transaction fits into a broader trend of consolidation in European retail, where smaller entities are joining forces to increase their scale of operations, optimize supply chains, and compete more effectively with larger players and the growing e-commerce sector.

Mentioned People

  • Fabian Grund — Managing Director of Kodi, the company acquiring Mäc Geiz.