Thirty Years of Pokémon: From Collecting Passion to Global Entertainment Empire

The history of the Pokémon brand began with a simple idea by Satoshi Tajiri, who wanted to transfer his childhood experiences of catching insects into the digital world. The first games, released in Japan in 1996 for the Game Boy console, revolutionized the approach to multiplayer gameplay through a creature trading system. Over three decades, the brand has evolved, encompassing a multimedia franchise that has dominated the global market. Experts note that Pokémon is now not only entertainment but also a powerful investment asset, as confirmed by data from secondary markets. 360 — searches per minute concern Pokémon on the eBay platform The unwavering enthusiasm of fans translates into concrete economic data. Statistics from the eBay auction platform indicate enormous interest in collectible cards and rare gadgets, generating hundreds of queries every minute. The success of Pokémon GO in 2016, in turn, demonstrated the potential of augmented reality technology in engaging a mass audience. Contemporary 30th-anniversary celebrations prove that the nostalgia of adult players combined with the curiosity of new generations forms the foundation of the brand's stability. The Pokémon brand debuted in Japan on February 27, 1996, as a two-pack of games Pocket Monsters Red and Green, which were later released in the USA and Europe as Red and Blue versions. The cultural impact of Pokémon extends beyond television screens and consoles. The brand has become a symbol of Japanese soft power strategy, building a positive image of the country on the international stage. Today, despite thirty years having passed, fans still exhibit the same fervor as the first viewers of the cartoons. The global community is preparing for further years of development, expecting innovations in game mechanics while preserving the spirit of the original adventure. Interest in the Pokémon brand on auction services: eBay: 360, Other platforms: 120