During an event preceding the Mobile World Congress in Barcelona, Xiaomi presented its latest flagship smartphones from the Series 17, created in collaboration with the legendary brand Leica. The premiere includes the Xiaomi 17 and 17 Ultra models, which aim to challenge the dominance of Apple and Samsung. Alongside the phones, the conglomerate showcased a wide array of devices: from the Pad 8 tablets, through electric scooters, to smart accessories like the Xiaomi Tag.
Xiaomi 17 Ultra's Photographic Revolution
The flagship model created with Leica offers an advanced camera system, outperforming the competition in night and portrait photo quality.
Aggressive Offer in Poland
When purchasing selected smartphone models, customers can receive a Pad 8 tablet or an electric scooter for 1 złoty.
Ecosystem of Smart Devices
The launch also included the Xiaomi Tag, the new Scooter 6 Ultra, an ultra-thin power bank, and a WearOS smartwatch.
Component Supply Issues
Shortages in RAM supplies and rising transport costs may trigger a wave of price increases for computers and phones.
The Chinese tech giant, Xiaomi, conducted a large-scale presentation of its latest products, placing particular emphasis on the premium mobile photography segment. The main stars of the event were the Xiaomi 17 models and the flagship Xiaomi 17 Ultra. The latter, thanks to an advanced optical system developed jointly with the company Leica, aspires to become the best camera phone on the market, offering unprecedented night photo quality. Simultaneously with the smartphone launch, the Xiaomi Pad 8 series tablets arrived on the Polish market. The manufacturer adopted an aggressive pricing strategy, offering pre-sale bundles where, upon purchasing a phone, customers could get a tablet or a scooter for a symbolic one zloty. This strategy aims not only to increase market share but also to reverse the company's negative stock trend. It's worth noting that the offer also includes a new smartwatch with WearOS, which according to the manufacturer's claims can last up to six days on a single charge, representing a significant advantage over competitors like Apple or Samsung. Xiaomi, founded in 2010, transformed within a decade from a manufacturer of cheap alternatives into a global innovation leader, effectively building an ecosystem of connected devices on the HyperOS platform. Despite the enthusiasm surrounding the new launches, the tech industry is grappling with serious challenges. Experts point to rising component prices, particularly RAM, which in the near future may translate into further price hikes for consumer electronics. Furthermore, the smartphone market is undergoing a transformation – some manufacturers are withdrawing from hardware production, concentrating resources on developing artificial intelligence. Xiaomi, however, seems to believe in the synergy of hardware and software, even presenting an electric hypercar of the Gran Turismo type, which underscores the company's technological aspirations. „Nuestra nueva serie 17 redefinirá los límites de la fotografía móvil, combinando la tradición de Leica con nuestra innovación.” (Our new Series 17 will redefine the limits of mobile photography, combining Leica's tradition with our innovation.) — Xiaomi Representative In the Polish distribution, the Xiaomi 17 Ultra is positioned as a luxury device, which should help the brand shed its image as solely a manufacturer of cheap devices. This launch coincides with the global market introduction of the Leitzphone by Leica itself, showing how strong the symbiosis between the two brands has become. Analysts are closely watching these moves, suggesting that 2026 will be a crucial year for the balance of power in the Android market.