The beginning of March 2026 promises to be exceptionally intense for the technology sector. American giant Apple has set the date for the Apple Experience event on March 4, during which the presentation of affordable MacBook computers and new iPad models is expected. The following day in London, the Nothing Phone (4a) series will have its premiere. Simultaneously, the market is flooded with information about new budget smartphones from Infinix and vivo, offering record battery capacities and advanced cameras.

Apple's March Strike

The Cupertino-based company has scheduled the Apple Experience event for March 4, where it will likely present affordable MacBooks and refreshed iPad tablets.

Nothing Throws Down the Gauntlet

The Nothing brand will present the new Phone (4a) series on March 5, openly mocking Apple's marketing and announcing a change in design.

Race for Megapixels and Batteries

Brands Infinix and vivo are introducing models with 7000 mAh batteries and 200 MP cameras, targeting the budget segment with high parameters.

Android 17 Update

The list of Xiaomi, Redmi, and POCO devices that will receive HyperOS 4 has been revealed. The update process is to begin in autumn 2026.

The modern technology market is preparing for a series of key debuts that will define the balance of power in the first quarter of 2026. All eyes are on Apple, which has invited media to a conference scheduled for March 4. The event will take place simultaneously in New York, London, and Shanghai. Analysts, including Mark Gurman, suggest that the Cupertino-based company may show the most affordable MacBook with a processor known from iPhones. There is also speculation about the debut of the iPhone 17e model, although some sources advise caution in expectations for fireworks during this particular presentation. The market situation is skillfully exploited by the company Nothing, led by Carl Pei. The British manufacturer announced the premiere of the Phone (4a) and Phone (4a) Pro series on March 5, just one day after Apple's event. Nothing's marketing campaign is based on a direct challenge thrown at the giant, as seen in promotional graphics that directly reference Apple's aesthetics and suggest a change in Nothing's device design. The new models aspire to the higher segment, offering specifications close to flagships at a much more attractive price. The Nothing brand debuted in 2021, focusing on transparent design and a minimalist operating system, which allowed it to quickly gain status as a cult alternative to the main market players. Simultaneously, brands from China are developing dynamically. Infinix plans the premiere of the Note 60 Ultra model, created in collaboration with the design studio Pininfarina. The device is to be equipped with a huge battery with a capacity of 7000 mAh and fast charging with a power of 100 W. Competitive vivo is preparing the V70 FE model, which is to tempt potential buyers with a camera with a resolution of 200 MP. For Polish users, the announcement of the availability of the HyperOS 4 system based on Android 17 for a wide range of Xiaomi, Redmi, and POCO smartphones is also important, which is to take place in the autumn of this year. „It's not worth waiting for the new iPhone, because Nothing is preparing something much better under the slogan Built Different.” — Carl Pei 7000 mAh — Battery capacity in the new Infinix Note 60 Ultra model Upcoming Technology Premieres: March 4, 2026 — Apple Experience: new MacBooks and iPads; March 5, 2026 — Debut of Nothing Phone (4a) series in London; autumn 2026 — Xiaomi update to HyperOS 4 and Android 17 Battery Capacities of Upcoming Models: Infinix Note 60 Ultra: 6000 mAh → 7000 mAh; Tecno Camon 50: 5000 mAh → 6150 mAh; vivo V70 FE: 5000 mAh → 7000 mAh

Mentioned People

  • Mark Gurman — Bloomberg agency expert on Apple, predicting the premiere of an affordable MacBook.
  • Carl Pei — CEO of Nothing, announcing the brand's product offensive in March.