French e-commerce platforms are conducting an aggressive sale of Apple smartphones, including the latest models. The iPhone 15 is available for just under 380 euros, and the iPhone 14 for less than 250 euros on the Cdiscount service. The offers apply to both refurbished devices and new units. These commercial actions coincide with attempts by the European Wero payment system to break through and the difficulties of the SEB group, showing the complex dynamics of the European consumer market.
Deal of the Day on iPhone 15
A sales platform is offering the latest iPhone 15 at a price below 380 euros, representing a deep discount compared to the retail price. The promotion is valid for a limited time and attracts customers looking for modern devices at an attractive price.
Historically Low Price for iPhone 14
An offer for the iPhone 14 model for less than 250 euros has appeared online, which may indicate a pricing error or a very aggressive promotion. Cdiscount is simultaneously advertising a 'final price' for the iPhone 14, emphasizing the uniqueness of the deal.
Challenges for European Players
The European payment app Wero wants to challenge the American giants Visa and Mastercard by offering person-to-person transfers and purchase payments. Meanwhile, the French home appliance conglomerate, SEB, is facing serious challenges, described as a 'descent into hell'.
French e-commerce platforms launched an intense price war at the end of February 2026, with a particular focus on Apple devices. Deep discounts have appeared on various iPhone models, from the latest to older generations. The iPhone 15, last year's flagship model, is available for less than 380 euros on one of the popular services, representing a significant price cut. Simultaneously, Cdiscount is advertising a 'final price' for the iPhone 14. Even more striking is an offer for the same model for less than 250 euros, which appeared on Monday, February 26, and may be the result of a pricing error or a short-term, extreme promotion. The question of whether the 250-euro promotion is an error remains open.„Erreur de prix ? Cet iPhone passe à moins de 250 euros ce lundi sur ce site bien connu” (Pricing error? This iPhone drops to less than 250 euros this Monday on this well-known site) — Le Parisien These actions suggest that retailers are aiming for quick inventory sales, potentially clearing warehouses before new shipments or the launch of subsequent models. The smartphone market has been characterized for years by cyclical, seasonal sales, especially before the spring premieres of new devices. French retail networks, such as Cdiscount or Rakuten, traditionally engage in aggressive promotions, competing for customers in a saturated market. The economic context of these promotions is broader. The European mobile payment system Wero announces plans to challenge the dominance of American giants Visa and Mastercard. After successfully implementing person-to-person transfers, Wero intends to expand its functionality to retail purchase payments. „Elle veut mettre à bas le monopole des américains Visa et Mastercard: après le virement entre particuliers, l'européen Wero explique comment il veut nous faire régler nos achats avec son application” (It wants to bring down the monopoly of the Americans Visa and Mastercard: after person-to-person transfers, the European Wero explains how it wants us to pay for our purchases with its application) — BFMTV At the same time, the French home appliance giant, the SEB Group, is undergoing a serious crisis, described in the press as a 'descent into hell'. This indicates the difficult situation of part of the European consumer industry, struggling with competition and market changes.
Perspektywy mediów: Focus on retail promotions and European economic challenges. Emphasis on the success of aggressive pricing campaigns and opportunities for new market players.