The American tech giant Apple has officially invited the media to a series of events under the slogan 'Special Apple Experience', which will take place on March 4, 2026. The meetings will be organized simultaneously in New York, London, and Shanghai. Experts predict the presentation of new MacBook models and a refreshed iPad lineup, although the event's format itself suggests a departure from the traditional product conference format in California.

Three Simultaneous Locations

The event will take place simultaneously in New York, London, and Shanghai, highlighting the global reach of the planned new products.

New Presentation Format

Instead of a classic keynote, Apple invites to a special experience, suggesting direct product workshops on March 4.

Expected Hardware Launches

Analysts expect the debut of new versions of MacBook Pro and iPad devices, equipped with the latest proprietary chipsets.

The Cupertino-based corporation announced the organization of its first media event in 2026, scheduled for March 4. Unlike traditional presentations at Apple Park, this time the company has opted for a distributed format called 'Apple Experience'. Journalists have been invited to three cities: New York, London, and Shanghai. The event will start at 15:00 Polish time. While the official agenda remains a secret, Bloomberg analysts point to the imminent launch of new Mac computers and tablets. For years, Apple has maintained a policy of strict secrecy before its launches, which has become a cornerstone of the company's marketing strategy, building anticipation around each new device since the presentation of the first iPhone in 2007.Industry speculation suggests that new MacBook Pro models equipped with next-generation processors and refreshed versions of iPad tablets may debut during the meetings. Some market observers, including the editorial staff of La Repubblica, do not rule out minor innovations in the iPhone lineup, although March traditionally belongs to the computer and tablet segment. 3 — metropolises will simultaneously host the Apple presentationThe changed format may indicate that the company plans more interactive showcases instead of the classic video streaming that dominated in recent years. The decision to organize events in Shanghai underscores the strategic importance of the Chinese market for Apple's technology, despite growing competition from local brands. Meanwhile, the choice of London and New York aims to solidify the company's position as a leader in Western design and professional business solutions. The construction of a network of Apple Store retail outlets in key world metropolises allowed the company direct contact with consumers, which drastically changed the distribution model of consumer electronics in the past decade.„The invitation suggests a more intimate showcase than typical launches organized at the company's main campus in Cupertino, California.” — Bloomberg BusinessApple Event Schedule for March 2026: February 16, 2026 — Media invitations sent out; March 4, 15:00 — Start of Apple Experience in three cities; March 20, 2026 — Expected start of sales for new products