The breakthrough of February 2026 brought a wave of premieres in the consumer electronics segment. The main point of interest is the market debut of the Samsung Galaxy S26 smartphone series and the Buds 4 headphones. Simultaneously, the Roborock brand intensified its expansion in Europe by introducing advanced vacuum cleaner models Saros 20 and Qrevo Curv 2. Consumers can count on aggressive pre-sale offers, including significant discounts and bundles from telecommunications operators.
Global Premiere of Galaxy S26
Samsung's new smartphone series hits the market with rich offers from carriers and on retail platforms.
Roborock Expansion in Europe
Debut of Saros 20 and Qrevo Curv 2 Flow models with record suction power and futuristic base station design.
New Generation of Buds 4
Samsung introduces the Buds 4 and Buds 4 Pro in-ear headphones, focusing on improving Hi-Fi sound quality.
Controversy Over TV Ads
Hisense introduces system ads before channel changes, sparking user opposition regarding privacy.
The modern technology market in the final days of February 2026 was dominated by reports about the latest flagships from the South Korean giant. The Samsung Galaxy S26 series, including the Ultra model, has entered an intensive pre-sale promotional phase. Analysis of global offers indicates diverse distribution strategies: from nearly free devices on the American T-Mobile network (upon meeting specific contract conditions), through European bundles with operators such as o2, to direct discounts on Amazon reaching up to 255 euros for the 512 GB model. Flagships are supported by a new generation of audio accessories, namely the Galaxy Buds 4 and Buds 4 Pro, which focus on sound quality and advanced noise cancellation. Samsung Electronics, founded in 1938, evolved from a trading company into a global electronics leader, setting standards in the Android smartphone category since the debut of the Galaxy S series in 2010. Concurrently, the smart home segment is experiencing dynamic growth thanks to new proposals from Roborock. The presented models, including the Saros 20 and Qrevo Curv 2 Flow, target the highest performance tier. These devices are characterized by record suction power of 22,000 Pa, modern ultra-slim design, and innovative docking stations that automate the cleaning process. Voice assistants and advanced room mapping algorithms are becoming standard, and Roborock promotes its new products in Spain and other EU countries with discounts exceeding 500 euros. In the shadow of the major premieres, controversies regarding privacy and advertising ethics have also emerged. The Hisense brand has been criticized for introducing ad formats displayed directly before channel changes on its televisions, sparking a debate over the boundaries of device monetization Smart TV. At the same time, the first leaks regarding the Galaxy S27 model are appearing, suggesting work on innovative displays that protect user privacy. The market is also reacting to price cuts for older models and competitor products, such as AirPods Pro, heralding strong price pressure in the coming quarter. „The Galaxy Buds 4 series redefines the listening experience with Hi-Fi sound quality and intelligent noise cancellation.” — Samsung Official