South Korean tech giant Samsung has officially presented its latest line of flagship smartphones, the Galaxy S26, including the standard, Plus, and Ultra models. Simultaneously, the Galaxy Buds4 headphones debuted in base and Pro versions. The new devices emphasize proactive user support through advanced Galaxy AI artificial intelligence and an innovative privacy-protecting display that prevents bystanders from viewing the screen's content.

Privacy-Protecting Display

The new display technology in the Galaxy S26 Ultra prevents content from being viewed from an angle, protecting user privacy.

Proactive Artificial Intelligence

Galaxy AI not only responds to commands but actively supports the user in daily tasks and device optimization.

Launch of Galaxy Buds4 Pro

The new headphones offer improved active noise cancellation (ANC) supported by machine learning algorithms.

Attractive Pre-Order Offers

Global and local distributors are offering significant discounts and bonuses for the first buyers of the new smartphone series.

Samsung has opened a new chapter in its mobile device history by introducing the Galaxy S26 line. The launch, which made waves in tech media, focuses on three pillars: AI integration, data security, and hardware improvements in photography and sound. The most significant innovation in the Ultra model is a display dubbed "magic," which utilizes advanced polarization technology. This solution drastically reduces viewing angles for people looking from the side, aiming to protect users from unwanted glances in public spaces. Simultaneously, the Galaxy AI has been enhanced with proactive features that not only respond to commands but also anticipate user needs, optimizing battery life and facilitating media editing. The smartphone market has been evolving for years towards the integration of cloud services and local neural processors, which began on a larger scale with the launch of the first machine learning systems in phones around 2017.Alongside the new phones, the fourth generation of Galaxy Buds headphones debuted. The Buds4 and Buds4 Pro models introduce AI-based active noise cancellation, which intelligently recognizes ambient sounds, letting through only important communications while cutting out monotonous noise. Global stars, including members of the group BTS, were involved in the promotional campaign, highlighting the company's aspirations to maintain dominance in the lifestyle segment. Local markets, including Poland, immediately responded to the launch by starting pre-order programs. Major operators such as Orange and T-Mobile have prepared offers including bonuses in the form of additional accessories or attractive data packages. Consumers can also expect "cashback" type benefit systems when returning older camera models. „La nuova Galaxy AI promette un'assistenza proattiva all'utente.” (The new Galaxy AI promises proactive user assistance.) — Samsung RepresentativeDespite the enthusiastic reception of AI technology, some industry media point to a certain stagnation in casing design and a lack of revolutionary hardware changes in the base models. Some reviewers even suggest that the S26 launch may paradoxically be the best time to buy last year's S25 model, which has become significantly cheaper in light of the new market offerings. Nevertheless, Samsung is consistently building a service ecosystem where Galaxy AI serves as the glue connecting phones, tablets, and wearables.

Mentioned People

  • SUGA — Member of the group BTS participating in the promotion of the new Buds4 Pro headphones.