The market launch of the Samsung Galaxy S26 series dominated the beginning of March 2026, forcing Apple into aggressive price cuts on older models. While Samsung tempts customers with huge pre-order discounts, AirPods Pro 3 and iPads with M3 processors are available at record-low prices. Simultaneously, Amazon is preparing for its spring sale, further intensifying competition between the world's largest retail platforms.

Aggressive Galaxy S26 Pre-order

Samsung offers the Ultra model at a price of 399 USD instead of 1299 USD when using loyalty and direct offers.

Record-Cheap Apple AirPods Pro 3

Prices for the new Apple headphones on Amazon have fallen below the prices of refurbished devices, which is a rare market anomaly.

Spring Sale on Amazon

Amazon announced seven days of promotions to celebrate the 5th anniversary of its Polish branch, coinciding with global spring offers.

iPad Air M3 at Record Price

Following the launch of the version with the M4 processor, older models with the M3 chip have been discounted to the lowest level in history.

The beginning of March 2026 brought dramatic changes to the consumer electronics market, driven primarily by the global launch of the flagship Samsung Galaxy S26 series. The South Korean giant has adopted an aggressive pre-order strategy, offering the Ultra model at a price up to two-thirds lower than the competing iPhone 17 Pro, provided customers use direct offers on the manufacturer's website. Consumers in Poland, among others thanks to offers from the Play operator, have gained access to the latest devices packed with artificial intelligence technology. Artificial intelligence has become a key point of the marketing narrative, especially for the new Galaxy Buds4 Pro headphones, which offer advanced live translation features. Simultaneously, Apple, responding to the competitor's offensive and its own launches, has lowered the prices of iPad Airs with the M3 processor to the lowest levels in history. The M3 processor remains a very powerful unit, which, combined with the new price, makes these devices exceptionally attractive. Amazon has also recorded unprecedented discounts on AirPods Pro 3 headphones, with their price dropping below the level offered for refurbished models. The spring atmosphere also favors campaigns by large retail chains; Amazon has already announced the date of its "Spring Deals," which this year coincide with the fifth anniversary of the platform's operations in Poland. Since the introduction of the first iPhone in 2007, the smartphone market has evolved from niche gadgets to essential tools, and the competition between Apple and Samsung has become the longest and most intense rivalry in the history of consumer technology.In the audio segment, we observe a strong shift towards high-quality 24-bit sound. While Samsung promotes its new products, reviewers point out that the excellent quality Buds Pro 3 are currently available at significantly lower prices, which calls into question the cost-effectiveness of upgrading to the latest Buds4 Pro model for the average user. The Galaxy S26 pre-order has become a testing ground for new subscription models and device exchange plans among telecommunications operators. „I've compared every Samsung Galaxy S26 pre-order offer in Australia -- here's why I'd skip the telcos for the best deal” — TechRadar