The Shein platform, an Asian fast fashion giant, will open its stores in five French BHV department stores (formerly Galeries Lafayette) on Wednesday. The outlets will be located in Limoges, Angers, Dijon, Grenoble, and Reims. The openings were initially planned for the end of last year but were postponed following controversies around the brand's first-ever boutique at BHV Marais in Paris. The partnership between Shein and BHV was announced in October.
Store Opening Schedule
The opening of Shein stores in five BHV locations will take place on Wednesday, February 25, 2026, at 10:00 AM.
Locations in France
The brand's new stores will be established in the cities of Limoges, Angers, Dijon, Grenoble, and Reims, within the BHV department store network.
Postponed Opening Date
The initial plans called for the stores to open by the end of 2025, but the deadline was moved following a heated debate.
Partnership with BHV
Shein's entry into French shopping galleries is the result of an agreement between the platform and the BHV network, announced in October.
The Asian fast fashion platform Shein Shein will begin its physical expansion in France on Wednesday. Its first boutiques outside Paris will open in five BHV department stores (formerly Galeries Lafayette) in provincial cities. These actions are the implementation of the partnership between the platform and the retail chain, which was announced in October of last year. Fast fashion, a business model based on the rapid delivery of cheap, short-lived clothing collections to the market, gained popularity at the turn of the 20th and 21st centuries. In recent years, its representatives, such as Shein, have been at the center of the debate on sustainability and working conditions in the apparel industry. The store openings are scheduled for 10:00 AM on Wednesday, February 25, 2026, at locations in Limoges, Angers, Dijon, Grenoble, and Reims. The original deadline, the end of 2025, was postponed. This decision followed waves of criticism sparked by the opening of Shein's first-ever physical boutique at BHV Marais in Paris last November. Controversies surrounding the brand mainly concern its environmental impact and ethical issues related to its supply chain. The indicated cities, which are regional capitals, represent strategic points for Shein, which aims to increase its visibility and reach a broader consumer base in France. The partnership with BHV, a network with an established position in the French retail market, facilitates entry into the local market. The brand's physical expansion in continental Europe is being closely watched by the fashion industry and consumer organizations.