Samsung Galaxy S26 Launch Triggers Wave of Price Cuts for Smartphones and Headphones

The mobile device market is currently undergoing a phase of intense price competition, triggered by the release of the Samsung Galaxy S26 series. Just 24 hours after the official launch, the new flagship line from the Korean manufacturer was already subject to the first discount campaigns. Particularly attractive offers concern the Galaxy S26 model in the 512 GB version, where discounts reach up to 255 euros. Simultaneously, to make room in warehouses for new products, retailers are drastically reducing prices on last year's models. The Samsung Galaxy S25 and its FE (Fan Edition) version are currently available with discounts exceeding 350 euros in selected retail networks in France and Spain. A significant element of the current market situation is the offensive in the audio accessories segment. Samsung presented the new generation of Galaxy Buds 4 and Buds 4 Pro. Global figures, including singer SUGA from the group BTS, have been engaged to promote these devices, aiming to boost product interest among younger consumers. The competition is not standing idly by; Apple responded with price cuts on AirPods Pro 3 headphones and iPads, trying to maintain market share in the face of strong pressure from the Korean giant. For years, the turn of February and March has been a key period for the mobile industry, related to the release cycle of the largest manufacturers and technology fairs that set trends for the rest of the year.An interesting phenomenon is also the stance of Chinese manufacturers. Xiaomi, wanting to avoid marginalization in the shadow of major launches, decided on an aggressive clearance of inventory, offering selected smartphone models at prices below 150 euros. From the consumer's perspective, the current moment represents a rare intersection where the most advanced technology meets significant discounts resulting from the fight for market primacy in e-commerce. Analysts point out that such deep discounts at the launch of premium-class products are a signal of market saturation and the necessity to fight for every individual customer. „Samsung Taps SUGA for the Unveiling of the New Galaxy Buds4 Pro Earbuds: Shop It Here” — Billboard In summary, the current price turbulence covers the entire spectrum of consumer electronics – from budget smartphones to the most advanced Ultra models. The biggest bargains can currently be found on platforms like Amazon and Cdiscount, where models such as the iPhone 14 Pro Max or Galaxy S23 Ultra are reaching prices considered by reviewers to be historic lows, which may herald the imminent arrival of another product cycle from the American competitor as well.