Lamborghini abandons electric SUV Lanzador. Winkelmann: interest 'close to zero'

Lamborghini has officially scrapped plans to put the fully electric Lanzador model into production. The decision was made after analyzing customer interest, which CEO Stephan Winkelmann described as 'close to zero' in an interview with the British 'The Sunday Times'. The concept Lanzador was unveiled in August 2023 during Monterey Car Week in California as an elegant crossover with 1,341 horsepower. It was intended to be the most powerful vehicle in the brand's history and its first fully electric production model, with a debut planned for 2029. Stephan Winkelmann indicated that in the supercar segment, the low level of demand for fully electric vehicles is currently a widespread phenomenon. „„Right now the interest for full electric supercars is close to zero”” — Stephan Winkelmann. This diagnosis prompted the board to reorient its strategy. The company, which belongs to the Volkswagen Group, is not completely abandoning its course towards electrification but is focusing on the development of plug-in hybrids. According to earlier announcements, by the end of this decade, Lamborghini's entire lineup is to be electrified using this very solution. The Italian brand's decision is part of a broader trend. In recent months, several other luxury and sports car manufacturers have also delayed, revised, or canceled projects related to fully electric models, citing market challenges, costs, and precisely these mixed demand signals. The Lanzador was to be the flagship product of a new era, combining Lamborghini's typical dynamism with zero emissions. Its cancellation calls into question the pace of transformation in the most exclusive automotive segment, which has traditionally relied on large, high-revving combustion engines. The company is sticking with its bestseller, the Urus, and the Huracán and Revuelto models, whose new generations will utilize hybrid technologies.