A virtual scandal involving singer Elodie and supermodel Kendall Jenner unfolded at the Emporio Armani show in Milan. Backstage footage, which quickly went viral on social media, shows the Italian artist deliberately ignoring the American star as she tried to greet her. The incident has resonated widely in Italian media and among fans, sparking a discussion about the behind-the-scenes of show business. Elodie soon published a public apology on Instagram, explaining her behavior as being due to stress and haste.

Viral video from the show

Footage from the Emporio Armani show backstage shows Kendall Jenner approaching the seated Elodie and extending her hand. The Italian singer, focused on a phone call, pretends not to see or hear Jenner for an extended moment. The American, clearly embarrassed, eventually walks away. The video spread rapidly online.

Reaction from Italian media

Italian tabloids and entertainment portals unanimously assessed Elodie's behavior as tactless and inelegant. "La Repubblica" wrote about "calculated rudeness," and "Il Fatto Quotidiano" about an "undeniable image of snobbery." The weekly "Chi" suggested the artist might have made a mistake, mistaking Jenner for an ordinary fan. Critics pointed to a lack of basic manners.

Elodie's apology on Instagram

In response to the storm, Elodie published an explanation in her Instagram stories. The artist apologized to Kendall Jenner, citing intense stress before her runway walk and an overload of phone matters to handle. She emphasized that she holds Jenner in great respect and admiration, and the whole situation was a misunderstanding for which she is very sorry.

Behind the scenes of Milan Fashion Week

The incident took place during the prestigious Milan Fashion Week, where Giorgio Armani presented his Emporio Armani collection for the Fall/Winter 2026 season. These shows are important events in the fashion calendar, attracting the biggest stars. Such a blatant faux pas in such a prominent place met with a sharp reaction.

The prestigious Emporio Armani fashion show during Milan Fashion Week became the stage for a social scandal that overshadowed the collection itself. During the event held in Milan, an awkward incident occurred between Italian singer Elodie and world-famous supermodel Kendall Jenner. The backstage footage, which instantly went viral, shows Jenner, smiling, approaching the seated Elodie with an outstretched hand, ready to greet her. The Italian artist, engrossed in a phone call, consistently ignores the star for several seconds, not even glancing in her direction. Jenner, clearly embarrassed and confused, eventually walks away, leaving an atmosphere of a major faux pas. Milan Fashion Week, held twice a year, is one of the most important events in the global fashion calendar, alongside shows in Paris, London, and New York. This event, known as Milano Fashion Week, attracts designers, models, celebrities, and journalists from around the world, serving as a platform to present the latest trends and often as a stage for spectacular performances and incidents. Italian media quickly picked up the story, analyzing every second of the footage. "Il Fatto Quotidiano" described Elodie's behavior as "an undeniable image of snobbery." The portal Tgcom24 described it as "snubbing" (Italian 'snobbare'), emphasizing that Jenner, as a global fashion icon, deserves respect in such an environment. "La Repubblica" wrote in a commentary about "calculated rudeness" (Italian 'scortesia calcolata'), suggesting that such blatant ignoring could not have been accidental. Other sources, like the weekly "Chi," considered a more prosaic explanation, speculating that Elodie might simply not have recognized Jenner or mistaken her for someone else in the hectic backstage chaos. Nevertheless, the general assessment was harsh, and the incident was seen as a sign of bad manners and lack of professionalism in a place where public relations are crucial.

Social and media pressure forced a swift reaction from Elodie. The artist published an official explanation in the form of an Instagram story. „Scusa Kendal. Ero molto stressata, avevo un milione di cose da fare al telefono e forse non ti ho vista. Ti ammiro tanto e mi dispiace davvero.” (Sorry Kendall. I was very stressed, I had a million things to do on the phone and maybe I didn't see you. I admire you so much and I'm really sorry.) — Elodie In this way, she confirmed she was aware of the incident while trying to justify it with the immense pressure before her own runway appearance and the overload of obligations. The apology, although public, did not convince all commentators. Some observers considered it belated and forced by the situation, rather than sincere remorse. Fans of Kendall Jenner, known for her professional and usually friendly demeanor, also did not spare the Italian singer in comments under the viral video. kilkanaście sekund — Elodie ignoring Jenner The case sparked a broader discussion about etiquette and hierarchy in the world of show business and fashion. On one hand, it was emphasized that backstage during a major show is a high-pressure space where mistakes can happen. On the other, it was pointed out that respect for other participants, especially those with established status like Jenner, should be a priority. The incident also highlighted the power of social media as a tool for social control over celebrity behavior. The speed with which the footage went viral and the immediate pressure for public explanations show the new realities of how stars operate. For the fashion industry, which largely relies on image and relationships, such incidents can have real consequences for invitations to future prestigious events. Ultimately, although the media storm will likely subside quickly, it will be recorded as one of the interesting anecdotes from behind the scenes of world fashion, reminding us that even in the world of glamour, human errors and awkwardness are inevitable.

Mentioned People

  • Elodie — Italian singer who allegedly ignored Kendall Jenner at the Armani show
  • Kendall Jenner — American supermodel, daughter of Kris Jenner, ignored by Elodie
  • Giorgio Armani — Famous Italian fashion designer, founder of the Armani fashion house, at whose show the incident occurred